Case Studies
Case Studies
Brands are ultimately the point where business objective meets consumer needs.
We have a character centred approach to branding where we put the personality and the values of the brand at the center. From here we create campaigns and communication strategies aimed at mobilising the brand to meet business objectives.
Bakgatla Ba Kgafela Community Launches & Initiatives
The Challenge
To conceptualize, strategize and manage a series of key launch events for Bakgatla Ba Kgafela as they embark on an ambitious plan to turn their village into a city.
The Result
In March 2023, we launched 5 key events that serve as building blocks towards the audacious plan of becoming a city.
We are driving some of the key components of these ambitious plans to make this big dream a reality.
Our Approach
A series of interviews with Kgosi Nyalala Molefe John Pilane and the community members to understand their perspective, dreams and future plans.
PR/Social
Moloto Heritage Site Tour
The Black Culture Education Tour
The Challenge
To conceptualize and execute a national tour that not only promotes the music but also speaks to the values that embody the artist and the new album.
The Result
The Black Culture Education Tour covered 6 provinces and coordinated book drives across all provinces.
The tour was captured and packaged into an emotive three part (45 min) documentary. This delivered a meaningful album launch and tour and met the artist’s brief.
Our Approach
We interviewed the artist and extracted her passion points which enabled us to create, manage and execute the national tour.
Exploring pathways to violence Nyanga
The Challenge
Until 2022, Nyanga was the murder capital of SA. Our brief was to explore pathways to violence with the aim being to understand the actual reality on the ground.
The Result
Unemployment, drug use, gang violence are some of the reasons for violence. Alcohol consumers are often the victims of robberies. Not all murders took place in the area despite Nyanga’s history of intergenerational violence. We initiated and piloted a few intervention programs based on our findings to offer the youth alternative solutions.
Our Approach
We immersed ourselves in the community for over a week. Spoke to all sectors of the community including, gang members, parents, pupils, NGOs, taxi drivers and businesses in the community.